The classic E-Girl fashion appears very similar to Nu-Goth or Soft Grunge, but takes inspiration from various western and eastern alternative fashions as the style evolves. As the younger half of GenZ enters the internet, E-Girl fashion has developed significant overlap with the 2020 Alt (aka E-Kid) aesthetic, though not all E-Girls fit into this newer iteration of the subculture. During 2020, when the aesthetic became very popular, they were mostly in their mid-teens to early 20s. These young women are mostly from the earlier half of Gen Z (those born between 1997 to 2012 the earlier half ending around 2005). The affinity some E-Girls have to sanrio mascots and kawaii characters has caused that specific subset of them to be dubbed ' Hello Kitty Girls' online during the early 2020s.

Because of their connection to anime and gaming culture, the Kawaii Gamer aesthetic is considered a subgenre of E-Girl, aka Weeaboo E-Girl. The stereotype is that these girls are trying to receive 'clout' (internet fame) through being sexually attractive and posting 'thirst-traps' (sexy photos), typically themed after hentai culture.

The E-Girl aesthetic is expressed through assuming an ‘ alt’ persona on TikTok or another social media platform, with memes and video formulas. E-girl, an abbreviation of 'electronic girl', is a subculture and stereotype of young women who are 'online,' meaning they are entrenched in internet culture, specifically the anime, gaming, K-Pop, cosplay, Discord, TikTok, and Twitch communities, although enjoying all of them is not necessary.

Lesbian tumblr aesthetic